It’s Almost Spring – E-commerce Opportunities

While the huge sales of the winter holiday season are long gone, spring promotions have considerable potential. Think of your customers as emerging from a long period of hibernation and piles of snow. Flowers are just starting to bloom, the weather is finally improving and people are actually leaving their...

ICE 2019 – Looking to the Future of Payments

ICE Totally Gaming is the leading international event in the global gaming sector with over 33,000 attendees and 8,500 operators representing 150 countries. Ofer Carmel, CEO of Payfinder, who attended the conference in London last week (February 5-7) with two other company representatives, spoke of new trends developing within the...

BLOCKCHAIN

  Blockchain can be defined as a chain of data blocks. The “block” is made up of digital data containing a hash which is stored in the “chain” - a public database. When transactions are conducted, they form this chain which cannot be altered once it is formed. The main...

CONVERSION RATES

A conversion rate is the method which online retailers use to compare the total number of visitors to a website with the number that actually becomes paying customers, subscribers or users. When it comes to cross-border ecommerce, conversion rates may be affected by various factors such as complex user experiences,...