FUTURE-FULFILLMENT

Future-fulfillment refers to transactions that are paid for in advance of use. Often they are also high-ticket, meaning that they are costly. This phenomenon is widespread in the travel services and hospitality industries, where users sometimes book flights and hotel reservations months in advance.

The future-fulfillment model is considered high risk because it can cause multiple chargebacks: Customers will claim a chargeback in the event that the travel agency experiences financial problems and fails to deliver, if weather conditions prevent travel, or if the customer is unable to travel for a personal reason.

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