Omnichannel retail refers to the use of a variety of sales channels in a customer’s shopping experience. This multi-channel may include physical stores, online stores, mobile apps, telephone sales and any other method of engaging with a buyer.
Customers’ omnichannel experiences may vary: For example, sometimes the consumer will compare prices on a mobile phone or via social media and complete the purchase in-store, or they might choose to visit the physical store before buying the item online or in-app.
Using analytics, you can identify the best ways to engage your customers personally and generate interaction on their favorite channels. It is crucial to convey a consistent brand message across channels and devices so that the consumer feels comfortable wherever they encounter your products.