Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The most popular search engine used daily on the Internet is Google. Organic promotion enables users seeking your services to find your brand more easily. Effective organic promotion is achieved through key terms that connect your business to relevant search lists. It is important to keep up-to-date with your industry’s keywords and use them correctly.
In contrast to organic promotion (SEO), PPC enables you to reach the top of the search results quickly through a budget that you set for a certain word. The payment process is based on the number of times users click the ad.