Smart data refers to information that your systems have gathered about your sales, customer shopping habits and payments. Ecommerce businesses that accept payments aggregate large amounts of data which can provide crucial insights into ways to improve customer experiences, consumer services and business strategy.
Using this kind of data, you can personalize customer experiences by offering special discounts on favorite products or gift certificates on special occasions. You can also use data about existing markets to plan expansion, improve sales at existing locations, and build targeted marketing campaigns
An end-to-end payment platform provides you with advanced tools to track payment processes, study customer purchasing habits and monitor performances.