A debit card is a payment card that can be used instead of cash for purchases. Unlike a credit card, the money is immediately transferred directly from the cardholder’s bank account during the payment transaction. In some countries, like Denmark, the Netherlands, the UK and Norway, debit cards are a preferred method of payment.
When expanding to new markets, online merchants should provide the most popular payment methods at each location. An advanced payment platform provides a wide range of local payment options in order to prevent shopping cart abandonment and boost conversions.