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Key Tips on How to Target Your Audiences

In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...

GDPR

The General Data Protection Regulation (GDPR), which was enacted in May 2018, is a legal framework that standardizes the collection, processing and storage of personal information from individuals who live in the European Union (EU). GDPR applies to any company that markets products or services to EU residents, regardless of where it is...

The Huge Potential of Latin American E-commerce

While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...

CRYPTOCURRENCY

Blockgeek defines cryptocurrency as a digital currency built with cryptographic protocols that make transactions secure and difficult to fake. Cryptocurrencies are decentralized, meaning they are not subject to government control or regulations.  Thus, transfers can be made with low processing fees through the use of public and private keys for security...

Battling Payment Fraud in 2019

The battle against payment fraud is never ending. It evolves constantly, with hackers creating increasingly sophisticated ways to breach data systems and steal identities. In 2018, malware and ransomware constituted major threats, followed by social engineering attacks and phishing attempts. Online and mobile transactions are particularly vulnerable to breaches, and...

MERCHANT ACCOUNT

A merchant account enables businesses to process online credit and debit payments. Your payment gateway or payment platform deposits the funds aggregated from  credit card sales in that account. Based on your agreement with the payment processor, the funds are automatically transferred from your merchant account into your business bank...

The Unique Appeal of Asian E-commerce Markets

The Asian e-commerce market is booming, and it is projected to grow to $1.6t by 2021. China’s online sales are expected to increase annually by 16.1% to $1.122t in 2021.South Korea’s e-commerce sales are predicted to rise by 11.9% annually to $50.7b in 2021. India is also an important market...

Confused by Payments and Financial Terms? Want to Understand Online Retail Dynamics? Visit Payfinder’s Glossary!!

Is all the terminology used in the payments, finance and retail industries confusing you? Do you have a lot of questions about new developments in e-commerce and fintech? Our payment glossary is a great source for definitions, in-depth information and resources. Take a moment to understand the reasons for shopping...

TOKENIZATION

Tokenization refers to the process of replacing sensitive data with unique identification symbols that retain all of the essential information without compromising its security. In order to attain PCI compliance, when a business processes payments, sensitive data must be encrypted. Tokenization is used to store credit card details so that...

RECURRING PAYMENTS

Some online merchants offer ongoing services, such as gyms, yoga studios, gaming and other sectors, that necessitate a recurring payment model. Certain industries, such as gaming, casino, adult entertainment and cell phone service providers, are considered high risk due to the fact that revenue is based on this payment model....