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Will Cryptocurrencies Replace Conventional Currencies?

Techopedia defines cryptocurrency as a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals.  As opposed to fiat currency, cryptocurrency is not connected to governments or central banks. Using a ledger system, cryptocurrency transactions are...

Are You Ready for the Final Stage of PSD2?

PSD2 in a nutshell PSD2 (Revised Payment Service Directive) is a directive issued by the European Commission in order to fortify customer rights, facilitate competition in banking, and increase Internet payment safety via SCA (Strong Customer Authentication). The original European payment services directive came into force in 2007. The PSD2...

E-WALLETS

The E-wallet is an electronic device or online service that enables a user to perform electronic transactions. The consumer’s bank account, debit card or credit card can be linked directly to the digital wallet, making payment instant and frictionless. Aside from performing payments, some E-wallets can also store important functions such...

Off-to-college Sales Tips for Online Retailers

While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...

CONTACTLESS PAYMENTS

Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal.   This type of payment...

Is Facebook about to Change the Face of Cryptocurrency?

Cryptocurrencies have certain advantages, such as decentralization and anonymity, but also present several risks including unpredictable fluctuations, shifting demand, and possible links to terrorist funding and money laundering. Facebook recently announced plans to create its own cryptocurrency within WhatsApp, a type of stablecoin. Stablecoins are pegged to major international currencies,...

A Guide To Global Holidays And Gift-giving

Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our  new e-book  provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...

Key Tips on How to Target Your Audiences

In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...

GDPR

The General Data Protection Regulation (GDPR), which was enacted in May 2018, is a legal framework that standardizes the collection, processing and storage of personal information from individuals who live in the European Union (EU). GDPR applies to any company that markets products or services to EU residents, regardless of where it is...

The Huge Potential of Latin American E-commerce

While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...