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Start the Countdown for Your 2019/2020 Holiday Season Campaign

Yes, it’s still hot and sticky in many places, but it’s already time to start planning your marketing strategy for the 2019/2020 winter holiday season. How can you plan an e-commerce campaign that will make you stand out and attract both new and veteran shoppers to your brand?  Review last...

The Inevitable Rise of Contactless Payments

Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal. This type of...

Happy Holidays for Retailers and Customers

Holidays are the best times to arouse interest in your products, lure in purchasers, and make special offers. But why wait for major holidays to attract customers? Here are several upcoming holidays that intrepid retailers can use to attract new customers and reconnect with return buyers: August 26 - National...

Will Cryptocurrencies Replace Conventional Currencies?

Techopedia defines cryptocurrency as a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals.  As opposed to fiat currency, cryptocurrency is not connected to governments or central banks. Using a ledger system, cryptocurrency transactions are...

Are You Ready for the Final Stage of PSD2?

PSD2 in a nutshell PSD2 (Revised Payment Service Directive) is a directive issued by the European Commission in order to fortify customer rights, facilitate competition in banking, and increase Internet payment safety via SCA (Strong Customer Authentication). The original European payment services directive came into force in 2007. The PSD2...

E-WALLETS

The E-wallet is an electronic device or online service that enables a user to perform electronic transactions. The consumer’s bank account, debit card or credit card can be linked directly to the digital wallet, making payment instant and frictionless. Aside from performing payments, some E-wallets can also store important functions such...

Off-to-college Sales Tips for Online Retailers

While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...

CONTACTLESS PAYMENTS

Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal.   This type of payment...

Is Facebook about to Change the Face of Cryptocurrency?

Cryptocurrencies have certain advantages, such as decentralization and anonymity, but also present several risks including unpredictable fluctuations, shifting demand, and possible links to terrorist funding and money laundering. Facebook recently announced plans to create its own cryptocurrency within WhatsApp, a type of stablecoin. Stablecoins are pegged to major international currencies,...