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Key Tips on How to Target Your Audiences

In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...

The Unique Appeal of Asian E-commerce Markets

The Asian e-commerce market is booming, and it is projected to grow to $1.6t by 2021. China’s online sales are expected to increase annually by 16.1% to $1.122t in 2021.South Korea’s e-commerce sales are predicted to rise by 11.9% annually to $50.7b in 2021. India is also an important market...

Your Global Guide to Payment Preferences

When scaling to global markets, payments have a huge impact on sales. Foreign customers prefer local payment methods and may abandon their shopping carts when they encounter unfamiliar online payment options. There are hundreds of localized payments methods all over the world and keeping track of them is no simple...

What to Look for in Online Payment Solutions

One of the major decisions an e-commerce merchant must make is which online payment solution to use. Many online merchants offer payments in various countries and on a variety of devices from laptops to smartphones. What kind of solution should you be seeking when you need to accept online payments...

Are Your Payments Out of Control?

When scaling to global markets many online businesses in a wide range of industries encounter new payments challenges including spiralling costs, increased decline rates, greater fraud risks and low conversion rates.  What is causing these changes in your payment ecosystem? How can you improve results? Our new eBook A Merchant’s Guide...

It’s Almost Spring – E-commerce Opportunities

While the huge sales of the winter holiday season are long gone, spring promotions have considerable potential. Think of your customers as emerging from a long period of hibernation and piles of snow. Flowers are just starting to bloom, the weather is finally improving and people are actually leaving their...

ICE 2019 – Looking to the Future of Payments

ICE Totally Gaming is the leading international event in the global gaming sector with over 33,000 attendees and 8,500 operators representing 150 countries. Ofer Carmel, CEO of Payfinder, who attended the conference in London last week (February 5-7) with two other company representatives, spoke of new trends developing within the...

Valentine’s Day 2019 – New Kinds of Love

Ways to celebrate Valentine’s Day, the classic holiday of love and romance, are evolving. Jewelry, chocolate and flowers are still among the favorite gifts among the 55% of Americans who usually celebrate the holiday. Nevertheless, “the times, they are a changin’,” and retailers have the chance to cash in on...

What Should You Look for in an eCommerce Marketplace?

Most online enterprises seek to expand their activities across borders into new markets. The costs of opening and translating global websites, managing local operations and logistics, developing regional advertising, stocking inventory and organizing payment processing can be prohibitive. Some ecommerce businesses prefer to test the waters in new cross-border markets...