BLOCKCHAIN

  Blockchain can be defined as a chain of data blocks. The “block” is made up of digital data containing a hash which is stored in the “chain” - a public database. When transactions are conducted, they form this chain which cannot be altered once it is formed. The main...

CONVERSION RATES

A conversion rate is the method which online retailers use to compare the total number of visitors to a website with the number that actually becomes paying customers, subscribers or users. When it comes to cross-border ecommerce, conversion rates may be affected by various factors such as complex user experiences,...