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Start the Countdown for Your 2019/2020 Holiday Season Campaign

Yes, it’s still hot and sticky in many places, but it’s already time to start planning your marketing strategy for the 2019/2020 winter holiday season. How can you plan an e-commerce campaign that will make you stand out and attract both new and veteran shoppers to your brand?  Review last...

The Inevitable Rise of Contactless Payments

Investopedia defines contactless payments as a secure method for consumers to purchase products or services via debit, credit or smartcards (also known as chip cards), by using RFID technology or near-field communication (NFC). When making a contactless payment, the user taps their card near a point-of-sale terminal. This type of...

A Guide To Global Holidays And Gift-giving

Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our  new e-book  provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...

Key Tips on How to Target Your Audiences

In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...

The Unique Appeal of Asian E-commerce Markets

The Asian e-commerce market is booming, and it is projected to grow to $1.6t by 2021. China’s online sales are expected to increase annually by 16.1% to $1.122t in 2021.South Korea’s e-commerce sales are predicted to rise by 11.9% annually to $50.7b in 2021. India is also an important market...