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Happy Holidays for Retailers and Customers

Holidays are the best times to arouse interest in your products, lure in purchasers, and make special offers. But why wait for major holidays to attract customers? Here are several upcoming holidays that intrepid retailers can use to attract new customers and reconnect with return buyers: August 26 - National...

Will Cryptocurrencies Replace Conventional Currencies?

Techopedia defines cryptocurrency as a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals.  As opposed to fiat currency, cryptocurrency is not connected to governments or central banks. Using a ledger system, cryptocurrency transactions are...

Off-to-college Sales Tips for Online Retailers

While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...

Key Tips on How to Target Your Audiences

In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...

The Huge Potential of Latin American E-commerce

While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...

Confused by Payments and Financial Terms? Want to Understand Online Retail Dynamics? Visit Payfinder’s Glossary!!

Is all the terminology used in the payments, finance and retail industries confusing you? Do you have a lot of questions about new developments in e-commerce and fintech? Our payment glossary is a great source for definitions, in-depth information and resources. Take a moment to understand the reasons for shopping...

How to Succeed in the High-risk Travel Industry

The travel industry is constantly expanding and evolving. However, in an industry defined as high risk, merchants face many challenges from high fraud levels and chargebacks to low acceptance rates and future fufillment models. As a travel service provider's business scales to global markets, so the risks increase. How can...

Your Global Guide to Payment Preferences

When scaling to global markets, payments have a huge impact on sales. Foreign customers prefer local payment methods and may abandon their shopping carts when they encounter unfamiliar online payment options. There are hundreds of localized payments methods all over the world and keeping track of them is no simple...

Are Your Payments Out of Control?

When scaling to global markets many online businesses in a wide range of industries encounter new payments challenges including spiralling costs, increased decline rates, greater fraud risks and low conversion rates.  What is causing these changes in your payment ecosystem? How can you improve results? Our new eBook A Merchant’s Guide...

It’s Almost Spring – E-commerce Opportunities

While the huge sales of the winter holiday season are long gone, spring promotions have considerable potential. Think of your customers as emerging from a long period of hibernation and piles of snow. Flowers are just starting to bloom, the weather is finally improving and people are actually leaving their...